Elephant West is the physical manifestation of the print and online visual-culture publication Elephant. In keeping with the magazine’s tagline, “Life Through Art”, the work produced at Elephant West resonates thematically with the concerns of the wider world rather than the narrower interests of the “art world”. Elephant West aims to turn ordinary life into cutting-edge art, bringing together exciting makers of all stripes to carry out “environmental takeovers” and presenting an exciting programme of immersive cultural experiences. Elephant West occupies a repurposed petrol station adjacent to the BBC’s former headquarters on Wood Lane in West London. As well as the main project space, there is a café-bar, a workstation hub and a shop.
Photography: Dirk Linder · Model Photos: Sam Grady