The project readdresses the traditional ‘chocolate box’ images of famous London landmarks, pushing them into the new millennium by bringing the games back into the heart of the city, situating SHOOTING at the TOWER OF LONDON, CYCLING round the G.L.A. and HIGH DIVING off TOWER BRIDGE.

The masterplan affects both local and global perceptions of the city, before, during and after the event. Structuring London as a framed stage, the city is united both physically, through the reconditioning of the Thames and London landmarks, and socially, as an event that promotes sport and activity to the masses.

What is left is the memory of ‘A great British Olympics’ and a dynamic reconfigurable public space along the Thames.